Glossary/Mental Health & Wellbeing/Social Comparison

what is social comparison on social media

What is Social Comparison?

Social comparison is the tendency to evaluate ourselves by comparing to others. On social media, this is amplified because platforms predominantly display highlight reels — the most attractive, successful, and exciting moments of other people's lives — creating an unrepresentative standard that most people feel they fall short of.

Why It Matters for Families

Research consistently links upward social comparison on social media (comparing yourself to people who seem better off) with lower self-esteem, increased anxiety, and depression — particularly in teenage girls. Awareness of the mechanism doesn't fully protect against it, but it helps.

Warning Signs to Watch For

  • 1Frequently comments on how others' lives look better or more exciting than their own
  • 2Seems deflated or anxious after spending time on social media
  • 3Becomes preoccupied with likes, comments, and follower counts
  • 4Expresses that they're not as attractive, popular, or successful as peers

What You Can Do

Help your child curate their feed — unfollow or mute accounts that consistently trigger negative comparisons. Discuss the gap between social media presentation and reality. A media literacy conversation about how photos are edited, filtered, and selectively chosen can reduce their impact. Look for platforms designed to reduce comparison culture.

CleoSocial Helps with Social Comparison

CleoSocial's content ratings, time limits, and family dashboard address social comparison directly — without surveillance or conflict.